Dear Valued Clients,

I trust this message finds you in good health and high spirits. As the CEO of Vocal for Locals, I am delighted to reach out and connect with each one of you. Your unwavering support and contributions have played a pivotal role in establishing our platform as a dynamic marketplace for local sellers and manufacturers.

At Vocal for Locals, our mission is straightforward yet powerful: to champion local businesses and entrepreneurs by offering them a platform to showcase their products and tap into a global audience. We ardently believe that the backbone of our economy is strengthened by the success and growth of our local sellers. By bolstering them, we not only spur economic growth but also preserve our nation's diverse and rich cultural heritage.

It brings me immense pride to announce that Vocal for Locals has garnered extensive support and accolades, including an endorsement from the Government of India and Prime Minister Narendra Modi himself. Such a strong endorsement underscores the paramount importance of promoting and uplifting local businesses, further fueling our commitment to advance in this direction.

Our dedication remains unwavering to offer you unparalleled service and unwavering support to ensure your success. Whether you are a seller aiming to broaden your horizons or a discerning buyer in search of unique, locally-crafted products, Vocal for Locals stands ready to be your steadfast partner.

Thank you for placing your trust in Vocal for Locals. Together, let's forge ahead in our mission to build a robust, resilient, and vibrant local economy.

Warm regards,

Atul Pagyal

CEO, Vocal for Locals

The 'Vocal for Local' initiative emerges as a clarion call to champion the consumption and promotion of indigenous products within India. Its core objective is to drive economic growth and foster self-sufficiency by prioritizing locally-made goods. Drawing parallels to the ethos of the Swadeshi movement, this initiative revitalizes the identity of tribal art and skills, which have historically been overlooked and undervalued by previous administrations.

Prime Minister Narendra Modi's endorsement of 'Vocal for Local' carries significant weight. Recent data underscores the rising profitability of local handicrafts and tribal arts, with government support facilitating broader market access and enhanced consumer response to these products.

Impact of Vocal for Local

The Khadi and Village Industries Commission (KVIC) has embraced digitalization, branching into online marketing via the KVIC E-Portal. This move has empowered artisans to reach consumers, even in the most remote areas. The Khadi industry has witnessed an impressive growth of 332% in sales of indigenous products from 2013-14 to 2022-23. The annual turnover of Khadi industry products is expected to skyrocket from Rs 31,154 crore in 2013-14 to an estimated Rs 1,34,630 crore in 2022-23. Employment within this sector has surged by 36%, from 130.38 lakh in 2013-14 to 177.16 lakh in 2022-23, with new employment opportunities seeing a 70% rise.

The 'Vocal for Local' initiative has also addressed the adverse effects of longstanding laws that restricted tribal communities from harvesting forest products, such as bamboo. These communities now hold ownership rights over these resources. The list of forest products eligible for Minimum Support Price (MSP) has expanded significantly from 12 to nearly 90 items, offering a significant relief for tribals by eliminating previous barriers and ensuring fair compensation. Fueled by its unique appeal and eco-friendliness, tribal craftsmanship now fetches more than USD 12 crore in foreign markets. The sustainable livelihood is further enhanced by the assured PM JANMAN outlays of Rs. 24,104 crore, ensuring comprehensive security and stability.

The Van Dhan Yojana has broadened its scope, connecting forest resources with modern opportunities through over 3,000 Van-Dhan Vikas Kendras and 50,000 Van-Dhan Self-Help Groups nationwide. The TRIFED-operated Tribes India outlets have expanded from 29 to 119, now showcasing a staggering one lakh products.

India's ODOP-DEH (One District One Product-Districts as Export Hubs) initiative aims to foster balanced regional development across its 734 identified districts, boosting exports by concentrating on specific products in each district. Additionally, the establishment of the Tribal Research Institute in Visakhapatnam, Andhra Pradesh, emphasizes efforts to support tribal communities through research, documentation, training, and capacity-building programs.

The PM Vishwakarma Yojana, launched on September 17, 2023, strives to strengthen markets for traditional crafts, offering renewed hope for millions of families dependent on manual skills. This initiative accomplishes the dual objectives of supporting financially vulnerable families and preserving the diverse crafts and artistic traditions of tribal communities.

With a budget of Rs. 13,000 crore fully funded by the Central Government, India is poised to dominate the global handicraft markets, bolstering 18 additional traditional trades with easy finance access.

Prime Minister Modi has spotlighted the success of the 'Vocal for Local' campaign, ensuring that local products and craftsmanship gain international popularity and recognition. His personal endorsement of the uniqueness and strengths of these products has left an indelible mark on global counterparts, underscoring his commitment to showcasing the best of India.

Conclusion

India's development trajectory over the past decade has been characterized by significant strides towards "self-reliance" or "Aatmanirbharta". The 'Vocal for Local' initiative stands as a cornerstone of this transformative journey, positioning local industries as the most trusted partners of the government, all under the visionary leadership of Prime Minister Modi.

In recent years, the "Vocal for Local" initiative has gained significant momentum, especially in India, emerging as a clarion call for supporting and promoting local businesses and products. This movement embodies a powerful philosophy that celebrates the ethos of 'local-first' consumption, encouraging communities to prioritize and advocate for goods produced locally.

The Essence of Vocal for Local

The "Vocal for Local" initiative is grounded in the belief that local businesses are the backbone of any economy. By supporting them, consumers can directly contribute to the growth of their local community, foster economic development, and preserve cultural heritage. This initiative has rejuvenated the spirit of the Swadeshi movement, which emphasized the promotion of indigenous industries during India's struggle for independence. In today's globalized world, the "Vocal for Local" movement seeks to empower local producers, artisans, and manufacturers to expand their reach and compete on a global scale.

The Impact of Vocal for Local

The impact of the "Vocal for Local" initiative has been profound and far-reaching. One of the most notable success stories is the surge in demand for Khadi products. The Khadi and Village Industries Commission (KVIC) embraced digitalization, expanding its reach across India through the KVIC E-Portal. This digital transformation led to a remarkable 332% growth in the sale of Khadi products from 2013-14 to 2022-23, with the annual turnover reaching Rs 1,34,630 crore in 2022-23. Moreover, employment opportunities in the Khadi industry witnessed a significant rise, reflecting a 70% increase from 2013-14 to 2022-23.

The "Vocal for Local" initiative has also played a pivotal role in addressing the challenges faced by tribal communities. Historically limited to harvesting forest products like bamboo, tribal communities now have ownership rights over these resources, thanks to the reforms initiated by the government. Additionally, the expansion of the list of forest products eligible for Minimum Support Price (MSP) from 12 to nearly 90 items has provided tribals with better remuneration and access to mainstream markets. As a result, tribal craftsmanship has gained international recognition, earning more than USD 12 crore in foreign markets.

Government Support and Collaborative Efforts

The Government of India, under the visionary leadership of Prime Minister Narendra Modi, has been a staunch supporter of the "Vocal for Local" initiative. Various schemes and initiatives such as the Van Dhan Yojana, One District One Product-Districts as Export Hubs (ODOP-DEH), and PM Vishwakarma Yojana have been launched to promote and support local businesses. These initiatives aim to bolster the markets for traditional crafts, offering financial support to millions of families and preserving the diverse crafts and artistic traditions of tribal communities.

Vocal for Local: A Global Movement

The "Vocal for Local" movement has transcended borders and garnered support from countries worldwide. Vocal for Local (Global), a beacon of business innovation and social enterprise with a robust investment capital of $1.5 billion, was founded by Amit Gupta and Aman Gupta. This venture, inspired by the "Vocal for Local" initiative of the Government of India, has received support from 58 countries, including the United States, United Kingdom, Malaysia, Singapore, Taiwan, Russia, and many others.

Under the astute leadership of Atul Pagyal as the CEO, Vocal for Locals has continued to grow and flourish. With a diverse and talented team of more than 1500 people globally, the organization is steadfast in its commitment to revolutionizing the global marketplace. Vocal for Locals bridges gaps, ensuring that local businesses are not only seen but thrive on the world stage.

Conclusion

The "Vocal for Local" initiative has been a game-changer, fostering innovation, promoting, and empowering local businesses to reach global markets. Prime Minister Narendra Modi's personal endorsement of local products, coupled with visionary marketing initiatives, has elevated the morale of artisans across India. With the mantra of "Vocal for Local," India is poised to dominate the global handicraft markets, showcasing the unparalleled quality and uniqueness of its local products.

In conclusion, the journey of "Vocal for Local" over the last decade exemplifies India's relentless pursuit of "self-reliance" or "Aatmanirbharta." The movement has not only redefined the economic landscape but has also fostered a sense of national pride, unity, and "Bharatiyata" among its citizens. As the world rallies behind the "Vocal for Local" movement, it stands as a testament to the power of community, collaboration, and the indomitable spirit of local entrepreneurship.

Join us in celebrating and supporting local businesses. Together, let's make 'Vocal for Local' more than just a movement – let's make it a way of life.

Early Life and Education

Born and raised in India, Atul Pagyal demonstrated a keen interest in business and economics from a young age. He pursued his higher education with unwavering dedication, earning a degree in Business Administration. This educational background laid a solid foundation for his future endeavors in the corporate and political spheres.

Professional Journey

Atul Pagyal's professional trajectory is a testament to his entrepreneurial spirit and leadership acumen. As the Managing Director of Pagyal Group, he has steered the conglomerate to unprecedented success and prosperity. Under his dynamic leadership, Pagyal Group has diversified its portfolio and expanded its footprint across diverse sectors, including real estate, infrastructure, manufacturing, and technology.

Beyond his corporate achievements, Atul Pagyal has significantly contributed to India's political landscape. Actively engaged in public service, he champions policies and initiatives aimed at fostering economic growth, job creation, and social welfare. His steadfast commitment to community service and inclusive development has garnered widespread respect and admiration.

Role as CEO of Vocal for Locals

In November 2023, Atul Pagyal was appointed as the CEO of Vocal for Locals, a groundbreaking initiative aimed at empowering local businesses and entrepreneurs. With a robust investment capital of $1.5 billion, Vocal for Locals stands as a beacon of business innovation and social enterprise, inspired by the "Vocal for Local" movement initiated by the Government of India.

Under Atul Pagyal's astute leadership, Vocal for Locals has continued to grow exponentially, receiving widespread support and recognition both nationally and internationally. His visionary approach, combined with his profound understanding of the global marketplace, has enabled Vocal for Locals to bridge gaps, revolutionize the global marketplace, and ensure that local businesses thrive on the world stage.

Global Recognition and Collaborative Efforts

Atul Pagyal's visionary leadership has garnered global recognition and support for Vocal for Locals. The initiative has received backing from 58 countries worldwide, including the United States, United Kingdom, Malaysia, Singapore, Taiwan, Russia, and many others. This global solidarity underscores the universal appeal and relevance of the "Vocal for Local" movement, transcending borders and fostering a spirit of collaboration and mutual growth.

Personal Attributes and Philanthropic Endeavors

Known for his integrity, foresight, and commitment to excellence, Atul Pagyal is revered as a leader who leads by example. His philanthropic endeavors reflect his deep-rooted belief in giving back to the community and making a meaningful impact on society. Through various charitable initiatives and social welfare programs, he has touched the lives of many, embodying the spirit of compassion, empathy, and social responsibility.

Conclusion

Atul Pagyal's multifaceted career as an investor, politician, and visionary leader underscores his versatility, resilience, and unwavering commitment to excellence. His role as the CEO of Vocal for Locals epitomizes his dedication to empowering local businesses, driving economic growth, and fostering global solidarity. As India continues to embrace the "Vocal for Local" movement, Atul Pagyal's visionary leadership promises to shape the future of the global marketplace, championing the cause of local entrepreneurs and communities worldwide.

Join us in celebrating the remarkable journey of Atul Pagyal, a visionary leader committed to reshaping the global marketplace and championing the cause of local businesses.